ALLIANZ x FORMULA E
Conception/création of the whole road show concept including new technologies animations.

Creation of a 325m2 structure, a replica of the Allianz Arena in Munich able to travel all around the World.
Conception/Creation of the inside customer journey :
I A 10m long, immersive video tunnel with a dedicated 3D content for the brand.
I A birdly experience with the development of a specific Game for the Brand and the interconnexion of 4 machines to play in the same time.
I Tactil graphics / Showcasing / Exhibition / Survey / video games.

From 2017 to 2020: PARIS/NYC/HONG-KONG/BERLIN/ZURICH/MEXICO/SANYA/MONACO/ROME.
2019: Olympic day at Place de la Concorde in Paris

Agence : WILLIE BEAMEN

Direction Créative : Matthieu GESLAIN

Event Director : Matthieu GESLAIN

Production : MProd