Insights Lab · Vision & Live · Selected Projects
Many of our most significant projects cannot be shown publicly.
These projects are covered by confidentiality agreements.
What we can share is the approach, the ambition and what they made possible.
01 — L’Oréal France
France Périphérique
A part of France lives far from the centres and rarely gets to speak for itself.
The material
A series of in depth interviews with women living in peripheral territories, suburban areas, rural spaces, roadside landscapes and roundabout geographies. A dense, human and complex material, far from clichés and simplistic oppositions.
What CWAT did
Insights Lab conducted an in depth reading of the interview corpus, identified the structuring tensions, extracted the most transversal insights and wrote an original script that lets these women tell their own story. Not a summary. Not a sociological report. A sensitive narrative built on precision, rhythm and acknowledged complexity.
Vision directed and produced a 4 minute insight film, presented internally to align the strategic understanding of L’Oréal France teams.
02 — L’Oréal Paris x DreamCentric
L’Oréal Sustainability
L’Oréal Paris shares its name with the L’Oréal Group. Its Sustainability positioning could not therefore be treated as a simple communication exercise.
The material
The research report produced by DreamCentric from interviews conducted in France, the United States and China, enriched by different materials shared by the brand Sustainability teams.
A dense body of material, at once strategic, cultural and sensitive, questioning less what needed to be said than the credible and coherent way to express it across contexts, perceptions and lived realities.
What CWAT did
Insights Lab co wrote with DreamCentric and the brand teams a narrative able to transform the complexity of the study into a clear, sensitive and shareable reading.
Vision then directed a 1 minute 30 inspiration film, conceived as a frame of projection for Marketing, Communication and the agency in their understanding and expression of the subject.
03 — L’Oréal Paris x DreamCentric
Because I’m Worth It
“Because I’m Worth It” is not just a slogan. It is a cultural promise that resonates in deeply different ways for women in France, China and the United States.
The material
A rich qualitative study conducted by DreamCentric, individual interviews, personal narratives and waking dreams collected from women across three markets. An intimate, plural and powerful material, revealing how the notion of personal worth goes far beyond purchase to become a question of identity and self affirmation.
What CWAT did
Insights Lab worked alongside DreamCentric and the L’Oréal Paris brand team to identify emotional tensions and cultural points of convergence across the three markets. We co wrote the script with the institute and the client, not to explain the signature, but to make people feel what it awakens.
Vision directed and produced a 3 minute 30 film that became a strategic alignment tool for global marketing teams and a creative reference for the brand communication agency.
04 — L’Oréal R&I · CWAT · SupraSens
Emerging Gen Z
Making visible a reality emerging from these territories, without reformulating it through a western perspective.
The material
CWAT already had access to several strategic reports produced by the client around so called emerging markets. But some cultural, emotional and perceptual dimensions required a more embodied form of material, directly rooted in the territories themselves.
What CWAT did
CWAT commissioned SupraSens to gather situated voices from six countries and local teams, enriching the existing reports with a more embodied and grounded layer of understanding.
Insights Lab clarified this material, structured the most meaningful elements and identified what needed to become perceptible to R&I leadership.
Vision then transformed this reading into a 2 minute 30 insight film, conceived as a strategic wake up call for L’Oréal R&I leadership.
05 — L’Oréal Scent Science & Fragrance Design x SupraSens
Dreaming Tomorrow
Every year, L’Oréal Scent Science & Fragrance Design briefs the five major fragrance creation houses on the olfactory territories of tomorrow.
The material
An in depth co creation process between L’Oréal Scent Science & Fragrance Design and SupraSens, building the sensory territories that would inspire the creative directors of the world’s leading fragrance houses.
What CWAT did
Insights Lab took part in the co creation workshops alongside SupraSens and the client, helping refine and concretize each sensory territory.
Vision co wrote the scripts for each territory and directed 9 sensory films, neither advertising films nor mood reels, but precise emotional and creative instruments, designed to inspire. Presented in plenary to the five major houses, these films became the emotional and creative foundation of the Fragrance Brief 2025.
Also in this field
L’Oréal Scent Science & Fragrance Design x DreamCentric
Green & Clean
2023 — 2024
Four series of sensory films exploring the olfactory futures of beauty: Skincare, Haircare, Fine Fragrance. Based on DreamCentric research, Vision directed a total of 9 one minute films per edition. The project that directly led to Dreaming Tomorrow.
Vision Sensory Films LuxuryConfidentiality
The most sensitive projects
are rarely the most visible.
A large part of our work deals with strategic subjects, brand visions, internal studies, cultural transformations or questions still in construction.
If some of the situations mentioned on this page resonate with your own, we can discuss them in a confidential setting.
OUR CONVERSATIONS WILL REMAIN AS CONFIDENTIAL.
AS THE PROJECTS WE SUPPORT.
Selected Works
One shared culture
of image, narrative
and experience.
The portfolio below brings together projects developed within CWAT, collaborations produced in white label for agencies, as well as productions built over several years of experience in film and live experience.
These are not separate practices.
They are different expressions of the same approach.