Insights Lab & Vision — Our Work
Some of our most meaningful work cannot be shown.
These projects are covered by NDA.
What we can share is the approach, the ambition, and the outcome.
01 — L’Oréal France
France Périphérique
A part of France lives far from the centres and rarely gets to speak for itself.
The raw material
A series of in-depth interviews with women living in peripheral territories, zones pavillonnaires, rural areas, departmental roads, roundabouts. Dense, human, complex material, far from clichés and simplistic oppositions.
What CWAT did
Insights Lab conducted a deep reading of the full interview corpus, identifying structural tensions, extracting the most transversal insights, and writing an original script that lets these women tell their own story. Not a summary. Not a sociological report. A sensitive narrative built on precision, rhythm and assumed complexity.
Vision directed and produced a 4-minute insight film, presented internally to align strategic understanding across L’Oréal France teams.
02 — L’Oréal Paris x DreamCentric
Because I’m Worth It
« Because I’m Worth It » is not just a tagline. It is a cultural promise, one that means something profoundly different to women in France, China and the United States.
The raw material
A rich qualitative study by DreamCentric, individual interviews, personal narratives and « waking dreams » collected from women across three markets. Intimate, plural and powerful material, revealing how the notion of personal value goes far beyond a purchase act to become a question of identity and self-affirmation.
What CWAT did
Insights Lab worked alongside DreamCentric and the L’Oréal Paris brand team to identify the emotional tensions and cultural convergence points across the three markets. We co-wrote the script with the institute and the client not to explain the signature, but to make you feel what it awakens.
Vision directed and produced a 3’30 film that became a strategic alignment tool for global marketing teams and a creative reference for the brand’s communication agency.
03 — L’Oréal R&I x SupraSens
Emerging GenZ
24 young women. 6 emerging markets. Brazil, Mexico, India, Indonesia, South Africa, Nigeria.
The raw material
SupraSens coordinated local research partners in each country, conducted qualitative interviews and produced the full analysis report an extremely rich, multicultural and deeply human body of material, complex to share within an international organisation.
What CWAT did
Insights Lab came in after the study at the precise moment where most organisations hit a wall. We conducted a strategic reading of the full report, hierarchised the findings, and extracted the most structuring, transversal and emotionally resonant insights.
Vision wrote an original script and directed a 2’30 insight film designed not to summarise the study, but to reveal its force, its cultural complexity and its strategic reach. Presented to L’Oréal R&I leadership as a wake-up call on the futures of beauty.
04 — L’Oréal Parfums x SupraSens
Dreaming Tomorrow
Every year, L’Oréal’s Fragrance division briefs the five major perfume creation houses on the olfactory territories of tomorrow.
The raw material
A deep collaborative process between L’Oréal Scent Science & Fragrance Design and DreamCentric, shaping the sensory territories that will inspire the creative directors of the world’s leading fragrance houses.
What CWAT did
Insights Lab participated in the co-creation workshops alongside DreamCentric and the client, contributing to the refinement and concretisation of each sensory territory.
Vision co-wrote the scripts for each territory and directed 9 sensorial films, not advertising films, not mood reels, but precise emotional and creative instruments designed to inspire. Presented in plenary to the five major fragrance houses, these films became the emotional and creative foundation of the 2025 Fragrance Brief.
Also in this field
L’Oréal Scent Science x DreamCentric
Green & Clean
2023 — 2024
Four series of sensorial films exploring the olfactory futures of beauty, Skincare, Haircare, Fine Fragrance. Based on DreamCentric’s research, Vision directed a total of 9 one-minute films per edition. The project that directly led to Dreaming Tomorrow.
Vision
Sensory films
Luxury
Confidentiality & NDA
These projects are confidential.
But the conversation doesn’t have to be.
All our Insights Lab & Vision projects can be discussed under NDA. We are happy to share more about our approach, our methodology and our results.
Start a conversation → contact@cwat.frProduction & Events
Audiovisual production
and brand activations.
A selection of our public projects: brand films, product launches, immersive events and live activations.
View all projects