CWAT Vision
Inspiration Films
Transforming consumer imaginaries, prospective signals and emerging territories into audiovisual experiences that make possible futures perceptible.
The starting point
Some futures
cannot simply be described.
Organizations now work with increasingly complex foresight material, consumer imaginaries, weak signals and cultural scenarios.
But one difficulty remains. How can these futures become collectively perceptible? How can Innovation, Marketing, Communication or Fragrance Design teams share the same sensitive projection of a territory that is still abstract?
The inspiration film was born from this tension.
Sensitive projection
A strategic territory
becomes truly actionable
when it becomes sensitive.
Definition
What is
an inspiration film?
An inspiration film is an audiovisual format designed to materialize a prospective imaginary, an emerging vision or a cultural territory that is still abstract.
At the edge of strategic film, trend book and sensory experience, it transforms signals, intuitions or scenarios into projections that can be perceived collectively.
The role of the film is not to explain a future. It is to make it imaginable.
Who it is for
A source of inspiration
for creative and strategic teams.
Inspiration films are often designed for Marketing, Innovation, Communication, Brand Content and Fragrance Design teams, as well as their creative and strategic agencies.
They make it possible to share a sensitive territory before the creation of campaigns, concepts, products or brand expressions.
The film becomes a tool for collective projection and creative synchronization.
Collective projection
Some intuitions
need images
before they can become
directions.
L’Oréal R&I x SupraSens
Dreaming Tomorrow
Conceived as series of short inspiration films, the Dreaming Tomorrow 2024 and 2026 editions brought together respectively 9 and 5 films of 1 minute 30, developed from prospective territories defined with SupraSens and L’Oréal Research & Innovation teams.
Designed as briefing and collective projection supports, these films accompany the days gathering the major fragrance houses around the olfactory, cultural and sensory imaginaries of beauty’s future.
The role of the film is not to present a trend. It is to create a shared sensitive territory able to align creative perspectives before the development of concepts, fragrances or brand expressions.
View in Our WorkL’Oréal R&I x SupraSens
Green & Clean
Based on SupraSens’ methodology for mapping consumer imaginaries, CWAT developed several series of prospective films around Green & Clean territories in Fine Fragrance, Haircare and Skincare.
The objective: transform consumer imaginaries into visual and sensory experiences able to feed innovation, marketing and fragrance design thinking.
Here, the film becomes a creative inspiration support designed to nourish future brand expressions.
View in Our WorkAt the edge of two exercises
Some projects sit
between strategic understanding
and creative projection.
Insight Film
Clarifying strategic understanding, making a study shareable and creating collective alignment around a cultural or consumer tension.
Inspiration Film
Transforming that understanding into a sensitive and inspiring territory able to open creative, narrative or marketing directions.
L’Oréal Paris x SupraSens
Because I’m Worth It
Built from an international cultural and qualitative study conducted with SupraSens, the film aimed to clarify what the signature still expresses collectively today.
But it also became an inspiration tool for marketing and creative teams, able to feed the brand’s future expressions.
The film therefore sits at the edge between strategic understanding and creative projection.
View in Our WorkFrom Imagination to Inspiration.
Studies reveal possibilities. Narratives help make them desirable.